It is interesting to note that Inter-Africa Dental is serving
more then 90% of the approximately 3000 South African dentists and dentists in neighbouring countries. (Namibia, Botswana, Zimbabwe and Mozambique) Geographically, South Africa is large and widespread
and marketing has to be a multi-pronged approach. Inter-Africa reaches
it's clients by means of 11 sales representatives throughout the
country, telesales staff, mail shots (direct mail), articles in
magazines, professional journals, trade exhibitions and the Internet.
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